Toyota's Swagger Wagon

Toyota’s Swagger Wagon

Ok, it’s no secret that Toyota have had a rough year with public relations following the whole Prius “brakes” drama, but it looks like they are hitting back with a clever online viral piece that hit the web a few days ago.

Back in the day, Toyota went out of the way to position their vehicles as the safest, most reliable and efficient vehicles on the road… and to a degree they had cause to boast. In this new move, positioning their traditionally bland and daggy family wagon/van, the “Sienna” as an ultra hip and cool “Swagger Wagon”, Toyota are kicking things up a notch.

Filled with some pretty memorable lines (see the lyrics below), the nifty hip hop video has taken YouTube and the Internet by storm (650,000+ views at the time of posting this) and is a credit to its creator – Jodi Hill, of “Eastbound and Down” and “Observe and Report” fame.

Check the full video out for yourself in HD below (click the full screen button for best viewing), and if you love the song so much you’d like to throw it on your iPod, you can download the MP3 from the “Toyota Swagger Wagon” website.

Toyota's Swagger Wagon

The lyrics go a little something like this:



This one goes out to all you minivan families out there.
Sienna SE… in the house.
Where my mother/fathers at?
Where my kids at?

Where my kids at?
Where my kids at?
Where my kids at?
Where my kids at?
Where my kids at?

No, seriously honeywhere are the kids?
They’re right there, see?
Oh, cool beans.

[VERSE DAD] I roll hard through the streets and the cul-de-sacs,
Proud parent of an honor roll student, Jack.
I got a swing in the front, a tree house in the back,
My #1 Dad mug says, Yeah, Im the Mack.

[VERSE MOM] I’m the world’s best nurse when my kids get sick,
I make a mean gel-mold, I perfected my tricks,
Back when I used to party as a college chick.
Now I’m cruising to their playdates lookin’ all slick…

[CHROUS] In my Swagger Wagon,
Yeah, the Swagger Wagon,
It’s the Swagger Wagon,
I got the pride in my ride.
In my Swagger Wagon,
Yeah, the Swagger Wagon,
It’s the Swagger Wagon.


Check it…

I love hangin’ with my daughter sippin’ tea, keep my pinky up,
All the drawings on my fridge sport an A+.
I’m an awesome parent, (Right!) and it’s apparent, (True!)
And in this house there’s no mother/father swearin’.

[VERSE MOM] Straight owning bake sales with my cupcake skills,
I’m better with the money, so I handle the bills,
And I always buy in bulk, ain’t afraid of no spills.
Every Mother’s Day proves… I’m kind of a big deal.

Daughter: Mommy, I need to go potty.

Bring the beat back, ’cause, yo, I got more to say,
You know I’m always front and center at the school play.
I kiss their boo-boos, clean doggie doo-doos,
Cut the crust off of PB&Js, chill the Yoo-hoos.


Singin’ “Farmer in the Dell” in perfect harmony,
When I’m rollin’ with my posse in the HOV.
We rock the SE, not an SUV,
And it’s true, if I were you, I’d be jealous of me…

 A big shout out to my buddy Dave for the heads up on this one.


  1. Cole says:

    Great use of the word ‘daggy’ man!

  2. Josh says:

    Definitely a great move on Toyota’s part! State Farm’s recent campaign shares a few parallels in the humor department. Check it out:

    FYI – I am just helping State Farm spread the word.

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