T-Mobile Welcome Back

IN the tradition of other flash mob events like the Robson Street dance we witnessed here in Vancouver during the Olympics back in February, British company T-Mobile have released a fantastic new viral ad campaign which launched simultaneously across 80 UK TV channels last week.

Created by Saatchi & Saatchi London under the creative direction of Paul Silburn it features a number of talented singers congregating on the arrivals area at Heathrow’s Terminal 5 serenading travelers returning to the UK in an a capella flash mob of sorts.

I’m not sure how I would have reacted had I just lumbered off a 24+ hour journey from Australia or something, but hey, you gotta love when creativity and talent come together!

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