The ads caught my eye as they have adopted the strategy of using a likable, memorable, kooky character that you are drawn to – in this instance, Carl, a critic representing “The Flatties & Drummies Professional Wing Critics Association: An elite collective of wing lovers dedicated to scouring the globe in search of wing excellence.”
And thanks to a nifty accompanying website, you can learn more about the “FDPWCA” on their association website you can find at: http://www.flattiesanddrummies.com/.
While you are there you can learn more about Carl and his colleagues, as well as explore the intricate physiques of both the “Flatty” and the “Drummy” forms (example below) via the site’s “Wing Cartography” section. I’ll be holding an exam at 3:30pm!
Oh how I love this campaign! Hoping to see a lot more of “Carl” in the months ahead!
UPDATE: Boston Pizza changes their name to Montreal Pizza
In other news, think about the poor fans in Quebec who’ll be wanting to cheer on their “Montreal Canadiens” at a decent sports bar over the coming weeks as they take on the “Boston Bruins” in the first round of the playoffs.
Even the most part-time fan would baulk at the prospect of meeting their friends at the “pizza joint down the road” featuring the name (“Boston”) of their round one rivals.
To combat this, Boston Pizza Quebec have changed their names to “Montreal Pizza” for the duration of the series, as can be seen on their website home page right now.
Simple idea – great way to show your support of the local team!
Posted in: Advertising