What Australia's Census says about you

What Australia’s Census says about you

WITH Australia’s next, rapidly approaching census scheduled to occur on the evening of Tuesday, 9th August (2 weeks tomorrow), I have been wondering for a few weeks now why we haven’t really seen, nor heard, much about the massive undertaking which seeks to take a snapshot of the entire population of Australia.

With the results tallied and information gathered from the 2011 Census, the country’s “powers that be” will be more accurately able to plan and legislate for the future with a better idea of what the population is likely to look like in the future.

In the last couple of days, my initial questioning of the relative silence on the event was answered as the Federal Government released a multi-media campaign, consisting of print, radio & TV spots as well as a clever online viral campaign, all aimed at spreading the word throughout Australia.

…the interactive piece is pretty damn impressive and should be checked out by anyone around the world working in online comms.

I wanted to take a few moments to briefly take a look at the online viral campaign titled “Spotlight”, that whipped around the Interwebs today. Although obviously targeted at online Aussies, the interactive piece is pretty damn impressive and should be checked out by anyone around the world working in online comms.

Drawing on information collated during the last National Census in 2006, the interactive presentation takes a look at a number of aspects of your life like where you live, how old you are and what you do for a living, and shows how your situation stacks up as compared to the rest of Australia.

The presentation features an excellent, light-humoured commentary provided by popular Aussie comedian and TV host, Shaun Micallef, who talks you through the mini-survey which lasts just a few minutes.

Spotlight: What Australia's Census says about you.

Spotlight: What Australia's Census says about you.

Spotlight: What Australia's Census says about you.

Like I said, whether you’re an Aussie or not, take a few minutes to check out the “Spotlight” site even if it’s just to appreciate the way it has been put together.

Visit Spotlight  

Make up some answers if you need to, and at the end of it all, you’ll be presented with a nifty infographic (which, let’s face it, are all the rage these days), which you can then share with all your friends and family on your respective social networks.

Spotlight: What Australia's Census says about you.

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