Released as an attempt to virally promote their NEX range of interchangeable lens (E-mount) compact cameras, SONY have gone so far as to define each of these tech-warriors into categories such as:
- The Flashers
- Macro Freaks
- F-Stop Fusspots
- Vidiots… and more!
Whether the campaign actually works for SONY in terms of shifting NEX units, who knows, but the following is a little nugget of gold which I thought worthy of sharing with you.