All the gear & no idea!

All the gear & no idea!

SONY Australia just dead set made my day with this parody video which mocks that particular army of DSLR users out there who seem to have “all the gear” but no real idea on how to make the most of it.

Released as an attempt to virally promote their NEX range of interchangeable lens (E-mount) compact cameras, SONY have gone so far as to define each of these tech-warriors into categories such as:

  • The Flashers
  • Macro Freaks
  • F-Stop Fusspots
  • Vidiots… and more!

Whether the campaign actually works for SONY in terms of shifting NEX units, who knows, but the following is a little nugget of gold which I thought worthy of sharing with you.

SONY 'All the gear & no idea!'

1 Comment

  1. Gary says:

    Haha! This is gold… “What the DSLR owners really want is a bazooka lens…”

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