Category: Advertising

ING Direct "Spend your life"

ING Direct “Spend your life”

ING Direct Australia has today launched their “Spend your life” campaign, one of the most simple, creative and engaging online promotions I have come across this year so far.

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Hit viral PSA – Dumb Ways to Die

How does one make a particularly bland public service announcement stand out in the digital age when people are bombarded by text, images and more on a daily basis?

You come up with a killer (excuse the pun) viral video that resonates with the general public to the extent that it racks up almost 5 million views around the world in the first week of launch.

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All the gear & no idea!

All the gear & no idea!

SONY Australia just dead set made my day with this parody video which mocks that particular army of DSLR users out there who seem to have “all the gear” but no real idea on how to make the most of it.

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Vintage Social Media

Vintage Social Media

Stumbled upon these beautifully composed vintage style ads for some of today’s most popular social media applications.

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T-Mobile Welcome Back

In the tradition of other flash mob events like the Robson Street dance we witnessed here in Vancouver during the Olympics back in February, British company T-Mobile have released a fantastic new viral ad campaign which launched simultaneously across 80 UK TV channels last week.

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Toyota's Swagger Wagon

Toyota’s Swagger Wagon

Ok, it’s no secret that Toyota have had a rough year with public relations following the whole Prius “brakes” drama, but it looks like they are hitting back with a clever online viral piece that hit the web a few days ago.

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Virgin Atlantic: 25 Years, Still Red Hot

Virgin Atlantic: 25 Years, Still Red Hot

Aaaah Mr Branson, bless your cotton socks. The latest TVC to come from Mr Branson’s “Virgin” airline has hit the airwaves and, as I’m sure you can well imagine, it utilizes a certain sex appeal with its “25 Years, Still Red Hot” theme. Good stuff!

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Sam Kekovich’s Australia Day Rant

No, he may not be the most refined of characters and yes, it’s a rather odd way of trying sell “lamb” to the masses, but Australians have come to love and accept former VFL footballer Sam Kekovich and his sometimes politically incorrect but always distinctively Aussie flavoured rants.

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